Mobile apps are no longer just a tool for small businesses for many businesses they have become their digital lifeline. Although large corporations had gained popularity by introducing the mobile apps, small businesses have come to realize how powerful the mobile apps can be to their businesses.
From customer engagement improvement to the process optimization, a well-developed mobile app enables a pool of advantages that can propel small businesses into prosperity even in the most competitive environment.
Let’s take a deeper look into 10 captivating facts about mobile app development that are suitable for small businesses with supporting data by research and industry insights.
- Explosive Growth: The demand for mobile apps is skyrocketing. Research from Statista indicates that global mobile app revenues are projected to reach $935 billion by 2023, highlighting the immense market potential for small businesses venturing into app development.
- Consumer Preference: Mobile apps have become the preferred channel for interacting with businesses. According to data from TechJury, 89% of mobile media time is spent on apps, underscoring the significance of having a mobile presence for small businesses.
- Increased Visibility: Having a mobile app enhances a business’s visibility and accessibility to customers. A study by BuildFire found that 30% of consumers prefer to engage with a brand via a mobile app rather than a website, emphasizing the importance of establishing a mobile presence.
- Enhanced Customer Engagement: Mobile apps offer unique opportunities for businesses to engage with customers in meaningful ways. Research from Clutch reveals that 65% of businesses believe that a mobile app improves customer service, fostering stronger relationships and loyalty.
- Competitive Edge: In a competitive market landscape, having a mobile app can set small businesses apart from their competitors. A report by Bizness Apps suggests that 67% of small businesses believe that having a mobile app gives them a competitive advantage.
- Revenue Generation: Mobile apps can be lucrative revenue streams for small businesses. According to Sensor Tower, global app revenue reached $143 billion in 2020, with in-app purchases and subscriptions driving significant revenue growth for businesses.
- Targeted Marketing: Mobile apps enable businesses to implement targeted marketing strategies based on user behavior and preferences. Research from Digital Authority Partners indicates that personalized push notifications can result in a 54% increase in app engagement, helping businesses connect with their audience more effectively.
- Operational Efficiency: Mobile apps streamline various business operations, from inventory management to customer support. A survey by Appster found that 49% of small businesses reported increased operational efficiency after implementing a mobile app, leading to cost savings and improved productivity.
- Brand Building: Mobile apps serve as powerful tools for brand building and recognition. According to Statista, 60% of consumers feel more positive about a brand after engaging with its mobile app, highlighting the impact of a well-designed and user-friendly app on brand perception.
- Accessible Development Tools: Developing a mobile app is more accessible than ever for small businesses, thanks to a plethora of development tools and platforms available. Whether using low-code solutions or hiring developers, businesses can find options that fit their budget and requirements, as outlined by TechCrunch.
In spite of the fact that mobile app development is typically perceived as a technological grab, it is in fact a gateway into new realms of growth, engagement and success, as the world of business goes digital.
In the process of channelling mobile technology into the transformation of small businesses, entrepreneurs are not only able to grab markets beyond their reach but also to build lasting relationships with their audience, source for sustainable revenue streams, and architect solutions that remain engraved in the minds of their consumers.
